Create

Your content goes out every week.
Nobody finds it.

First90Days reads the search data.

Builds content that ranks. The audience follows.

► WhatsApp Gaurav directly →
The Problem

The posts go out every week.

The reels are on schedule.

The content looks good.

But the views are flat.

The comments are from bots.

And sales haven't moved.

You're spending on content

that disappears in 48 hours.

The Full Picture

Most brands think of content as social media.

They're missing half the screen.

YouTube is the second largest search engine on the internet.

Your content either ranks in those searches - or it doesn't exist.

When you start from search data,
the content compounds.

The Numbers

Organic YouTube views · Beauty brand

1× 1.4× 1.8× 2.12× Day 0 Day 30 Day 60 Day 90

112% organic views growth. Not by posting more - by ranking for what the audience was already searching.

Co-created YouTube content · Consumer electronics brand

Videos (cumulative) Views (Lakhs)
30L W1 W3 W5 W7 W10

20 videos. 3 million views. 82% search volume increase. Not paid reach - organic, intent-led discovery.

Subscriber growth · 200 videos · One brand channel

1× 1.15× 1.35× 1.60× Day 0 Day 30 Day 60 Day 90

60% subscriber growth. Built to rank, not just to post.

Engagement growth · Same brand · Same period

1× 2× 3.5× 5× Day 0 Day 30 Day 60 Day 90

5× increase in engagement. When content ranks, the audience finds you.

What You Get

Before we create a single piece of content, we read your entire category.

We Built the Tool That Reads the Scorecard

TubeTopper

Your video ranks differently

in Delhi

than it does in Chennai.

TubeTopper tracks your YouTube rank - city by city, keyword by keyword.

But rank is just the starting point.

We analyse every ranked video in your category -

format, language, sentiment, engagement, Share of Voice.

That analysis builds your content calendar.

Every piece mapped to a funnel stage -

awareness, consideration, conversion.

► Check Your YouTube Rank →
Content as Distribution Channel

Every week I co-create D2C Surge -

a weekly newsletter read by more than 3000 D2C founders,

brand managers and investors.

More than 70 issues - every week.

Latest D2C Surge Issue

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Read on Substack →
What Changes in 90 Days

By day 90 -
your content has a backbone.

Every piece is built on search data.

Every format is chosen for the platform it lives on.

Every calendar item is connected to a funnel stage.

You will have content that compounds -
not content that disappears.

That's what 90 days with us looks like.

Who's Behind This
"The feed forgets.

Search compounds.

That's the difference between
content and content science."
Gaurav Gupta, Founder First90Days

The numbers above aren't from a pitch deck.

They're from content programmes I've built and managed - using search data, not guesswork.

Search data doesn't lie.

Your content calendar is built on what your audience is already searching for - not on what looks good in a brief.

Gaurav Gupta

Founder, First90Days

View LinkedIn →

Tell us what your content
is currently doing.

We'll show you what it should be doing -

and what the search data

says your audience is actually looking for.

No brief needed.

No deck.

One conversation.

► WhatsApp Gaurav directly →

Questions About Content Science & YouTube Ranking

What is content science for D2C brands?

Content science means creating content based on what search algorithms and audience intent data actually reward. Not based on creative preference. We use search volume, competition data, and ranking signals to plan every piece.

How do you rank YouTube videos for Indian brands?

We optimise for YouTube's search and suggestion algorithm: title structure, description metadata, thumbnail CTR, watch time signals, and end-screen strategy. We also check city-by-city rank with TubeTopper.

What is search-first content strategy?

Instead of creating content and hoping it ranks, we identify the exact searches your customers make, then create content that directly answers those queries. This compounds over time.

Why does most brand content disappear in 48 hours?

Because it is designed for social feed algorithms, not search algorithms. Social content has a half-life of hours. Search-optimised content ranks for months or years.

How do you plan a full-funnel content calendar?

We map every stage of your customer journey to the exact search queries at that stage. Then we create the right format (video, blog, product page) for each query type.

Do you create the content or just the strategy?

We do both. We build the strategy, write the scripts and briefs, and either produce in-house or guide your existing team. The key is that every piece is engineered to rank.

How do I measure content ROI?

We track organic traffic growth, YouTube rank improvement, search visibility share, and downstream conversions. Every 30 days you get a report showing exactly what content moved the needle.