Create
First90Days reads the search data.
Builds content that ranks. The audience follows.
The posts go out every week.
The reels are on schedule.
The content looks good.
But the views are flat.
The comments are from bots.
And sales haven't moved.
You're spending on content
that disappears in 48 hours.
Most brands think of content as social media.
They're missing half the screen.
YouTube is the second largest search engine on the internet.
Your content either ranks in those searches - or it doesn't exist.
When you start from search data,
the content compounds.
Organic YouTube views · Beauty brand
112% organic views growth. Not by posting more - by ranking for what the audience was already searching.
Co-created YouTube content · Consumer electronics brand
20 videos. 3 million views. 82% search volume increase. Not paid reach - organic, intent-led discovery.
Subscriber growth · 200 videos · One brand channel
60% subscriber growth. Built to rank, not just to post.
Engagement growth · Same brand · Same period
5× increase in engagement. When content ranks, the audience finds you.
Before we create a single piece of content, we read your entire category.
Your video ranks differently
in Delhi
than it does in Chennai.
TubeTopper tracks your YouTube rank - city by city, keyword by keyword.
But rank is just the starting point.
We analyse every ranked video in your category -
format, language, sentiment, engagement, Share of Voice.
That analysis builds your content calendar.
Every piece mapped to a funnel stage -
awareness, consideration, conversion.
Every week I co-create D2C Surge -
a weekly newsletter read by more than 3000 D2C founders,
brand managers and investors.
More than 70 issues - every week.
Latest D2C Surge Issue
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Read on Substack →Every piece is built on search data.
Every format is chosen for the platform it lives on.
Every calendar item is connected to a funnel stage.
You will have content that compounds -
not content that disappears.
That's what 90 days with us looks like.
"The feed forgets.
Search compounds.
That's the difference between
content and content science."
The numbers above aren't from a pitch deck.
They're from content programmes I've built and managed - using search data, not guesswork.
Search data doesn't lie.
Your content calendar is built on what your audience is already searching for - not on what looks good in a brief.
We'll show you what it should be doing -
and what the search data
says your audience is actually looking for.
No brief needed.
No deck.
One conversation.