D2C Surge
by Daman Soni & Gaurav Gupta
A weekly post on all happenings in the Indian D2C and e-commerce space.
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Some of them reach out.
The ones who reach out
are usually the ones
who recognised something
in an issue —
a problem their brand has,
a platform shift they've been ignoring,
a number that looked too familiar.
If that happens to you —
The conversation starts where the newsletter left off.
D2C Surge is a weekly newsletter by Daman Soni and Gaurav Gupta. Every week, we publish original analysis on what is actually working for Indian D2C brands, quick commerce, and e-commerce.
Every week. We publish original essays, case studies, and data breakdowns that you will not find in generic marketing blogs.
Yes. The newsletter is completely free. Subscribe on Substack and get every issue delivered to your email.
Daman Soni and Gaurav Gupta. Daman brings deep D2C operations experience. Gaurav brings algorithm-first marketing and growth strategy. Together, they cover both the what and the why.
Indian D2C growth strategies, quick commerce optimisation, Amazon and Flipkart tactics, performance marketing insights, content science, and founder mindset.
We do not curate links. We write original analysis based on actual client work, tool data, and platform experiments. Every issue has a specific insight you can act on.
Visit damansoni.substack.com or click the Subscribe button on this page. You will get the next issue in your inbox.