GROW

You're spending on growth.
The growth isn't showing up.

First90Days reads the algorithm.

Fixes the signals. The growth follows.

► WhatsApp Gaurav directly →
The Problem

The budget is approved. The agency is running. The reports are coming in.

But the sales number looks the same as last quarter.

And when you ask why - the answer is always more budget, more time, more patience.

The Real Reason

How it usually goes

How First90Days Works

Results are poor. They increase your budget.

We read why - before touching the budget.

They report impressions. You're asking about sales.

We only have one conversation.

They manage your listing. The algorithm manages your rank.

We manage the algorithm. The rank follows.

They run the same playbook for every brand.

We run what your category's algorithm is rewarding today.

They optimise for ROAS after the spend.

We optimise for signals before the spend.

When you start from the algorithm,
the numbers look different.

The Numbers

Over ₹4 Cr ($421K) managed · active spend under management

1 5 19 37 M1 M4 M8 M11

Portfolio ROAS for FMCG client

Indexed Spend ROAS
1 3 5 7 10 20 45 Day 0 Day 30 Day 60 Day 90

Amazon indexed revenue · Beauty brand

14 16.5 18.5 20 Day 0 Day 30 Day 60 Day 90

New D2C website revenue · BPC brand

0 17 26 34 Day 0 Day 30 Day 60 Day 90
What Changes in 90 Days

By day 90 - your growth spend has a spine.

Every rupee is tracked.

Every platform is algorithm-optimised.

Every result is explained - not just reported.

You will know: what is working,

what it is costing,

and what to do next.

That's what 90 days with us looks like.

Who's Behind This
"When your first client was yourself,
you never forget what's at stake."
Gaurav Gupta, Founder First90Days
IIM Ahmedabad. 15 years corporate. 10 years entrepreneurial. 3 start-up ventures

Nobody wakes up wanting to understand algorithms.

I did — my money was on the line.

Today, my team and I manage ₹80L+ in monthly ad spends
across e-commerce & q-commerce platforms.

Not managed from a deck — managed from a dashboard, daily.

The brands are real. The names stay private until we talk.

Gaurav Gupta

Founder, First90Days

View LinkedIn →

Tell us where
your growth is leaking.

We'll show you what the algorithm sees -

and what it will take to change it.

No deck.

No proposal.

One conversation.

► WhatsApp Gaurav directly →

Questions About Performance Marketing & E-commerce Growth

What is performance marketing for Indian D2C brands?

Performance marketing means every rupee spent is measured against revenue outcome. For Indian D2C brands, this means optimising Amazon PPC, Flipkart ads, Google Shopping, Meta campaigns, and quick commerce listings to deliver measurable ROAS.

Why is my ROAS dropping on Amazon and Flipkart?

Most brands bid on the same keywords as everyone else, driving CPC up. We optimise for the long-tail search terms, A+ content, and algorithm signals that your competitors ignore.

What is quick commerce optimisation?

Quick commerce platforms like Blinkit and Zepto rank products differently than traditional e-commerce. We optimise your listings, pricing, and pack sizes for their algorithm, not just for visibility.

How do you improve Google Shopping performance?

We fix your product feed structure, merchant centre setup, and bidding strategy. The feed quality score directly impacts how often Google shows your products versus competitors.

What makes First90Days different from other agencies?

We start from what the algorithm rewards, not from your brief. We also give you the actual tools (WinLocal, TubeTopper) and weekly proof, not monthly reports.

How long before I see results?

Most clients see measurable movement within 30 days. By day 90, the improvement is visible in revenue, rank, or ROAS. We commit to specific numbers in writing.

Can you help with existing agency relationships?

Yes. We often work alongside your existing agency, auditing their work and fixing the structural gaps they miss. We do not take over everything unless that is what you need.